goal: bring a Mother’s Day giveaway to life with warm, visual content that tells the story behind both brands and gets people excited on Instagram

project brief

  • capture elegant visuals that reflect both brand identities

  • keep content natural, personal and lifestyle focused

  • film and shoot with iPhone using natural light and minimal setup

expectations

  • women aged 25–45 with an interest in timeless fashion and vintage jewelry

  • style conscious Instagram users who value personal, story driven content

  • women looking for inspiration for meaningful gifting moments like Mother’s Day

target group

the concept

  • transform the brands' campaign concept into visually consistent and emotionally engaging content that speaks to elegance and connection

  • although the core idea was set, I shaped the visual tone by choosing warm lighting, relaxed poses and close-up shots to evoke the intimate feel of a personal gift

  • filmed with iPhone and photographed with my own camera, I directed the model and styling to reflect the timeless aesthetic of both brands, with soft backdrops and natural movement.

  • I edited 3 Reels for Instagram and delivered a set of around 10 photos suitable for feed and stories. The visuals were styled for versatility across both brands’ platforms while staying cohesive as one campaign

deliverables

  • a mix of portraits, behind-the-scenes shots and product close-ups to show the giveaway and the collaboration between both brands

    • 150 comments

    view post

  • a fun “This or That” game with both founders, offering a way to introduce their personalities and strengthen the connection with the audience

    • 3700 views
    • 8 comments

    view Reels

  • a short, engaging video announcing the Mother’s Day giveaway, featuring both founders and a clear CTA to drive participation

    • 10700 views
    • 8 comments

    view Reels

  • a personal interview where the founders reflect on motherhood

    • 1400 views
    • 3 comments

    view Reels
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