Liss Classics x AVJ
goal: create warm, visual content to support a collaborative Mother’s Day giveaway, highlighting both brands and driving awareness through storytelling on Instagram
project brief
expectations
capture elegant visuals that reflect both brand identities
keep content natural, personal, and lifestyle focused
film and shoot with iPhone using natural light and minimal setup
target group
women aged 25–45 with an interest in timeless fashion and vintage jewelry
style conscious Instagram users who value personal, story driven content
women looking for inspiration for meaningful gifting moments like Mother’s Day
the concept
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transform the brands' campaign concept into visually consistent and emotionally engaging content that speaks to elegance and connection
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although the core idea was set, I shaped the visual tone by choosing warm lighting, relaxed poses and close-up shots to evoke the intimate feel of a personal gift
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filmed with iPhone and photographed with my own camera, I directed the model and styling to reflect the timeless aesthetic of both brands, with soft backdrops and natural movement.
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I edited 3 Reels for Instagram and delivered a set of around 10 photos suitable for feed and stories. The visuals were styled for versatility across both brands’ platforms while staying cohesive as one campaign
deliverables
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a mix of portraits, behind-the-scenes shots and product close-ups to show the giveaway and the collaboration between both brands
• 150 comments
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a fun “This or That” game with both founders, offering a way to introduce their personalities and strengthen the connection with the audience
• 3700 views
• 8 comments
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a short, engaging video announcing the Mother’s Day giveaway, featuring both founders and a clear CTA to drive participation
• 10700 views
• 8 comments -
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a personal interview where the founders reflect on motherhood
• 1400 views
• 3 comments
