goal: create inspiring content with clear call to actions to promote and drive sales of Liss Classics' timeless shirts

project brief

  • I want to create inspiring content to promote Liss Classics' timeless classic shirts

  • create content with clear call to actions that drive shirt purchases

  • create styling videos to showcase how versatile Liss Classics shirts are

expectations

  • stylish women, aged 25+

  • women who appreciate timeless and versatile fashion

  • women looking for high quality, classic pieces that work for both work and everyday wear

target group

the concept

  • translating Liss Classics brand identity into video content that reflects its brand aesthetic

  • brainstorming engaging video concepts aligned with the brand's storytelling

  • filming with an iPhone 15 Plus and directing the look and feel of each video

  • editing reels with a structured feedback process to refine the final content

deliverables

  • the founder of Liss Classics shares her take on styling the classic white shirt

    • 11800 views
    • 3 comments

    view Reels

  • the founder shares what inspired her to create elevated and timeless classics

    • 14000 views
    • 23 comments

    view Reels

  • another look that shows how to style the classic white shirt with a leather jacket

    • 13500 views
    • 8 comments

    view Reels
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