Bleu de Chanel campaign launch with Timothée Chalamet

campaign overview

my role

trade marketing assistant

support the in-store campaign launch of BLEU DE CHANEL in the Benelux region, focused on introducing Timothée Chalamet as the new face of the fragrance

timeline

goal

summer 2023 campaign

my role

    • worked closely with a graphic designer to develop visuals for the in-store displays

    • helped coordinate all POS materials and visibility tools for retailers in the Benelux market

    • coordinated the delivery and setup of podiums to selected stores

    • briefed shop floor staff on the campaign story and product talking points

    • took care of NDA agreements for all involved parties to keep the reveal confidential

results & impact

campaign went live on time across key stores in the Benelux

successful launch

shop floor success

retail staff were well-informed and the campaign had strong visibility on the shop floor

skills

  • trade marketing

  • campaign coordination

  • retail communication

  • POS coordination

  • project planning