Les Eaux de Chanel in-store activation

campaign overview

timeline

spring/summer 2023 campaign

helped launch and promote the Les Eaux de Chanel fragrance range in select retail stores, boosting brand visibility and driving sales

goal

my role

trade marketing assistant

my key contributions & responsibilities

    • worked closely with a graphic designer to develop visuals for the in-store displays

    • made sure all displays followed Chanel’s visual guidelines to keep the in-store look consistent and premium

    • coordinated the design, production and distribution of in-store display units and testers

    • visited stores to check that everything was set up correctly and looked on-brand

    • acted as the main contact for retailers, building strong relationships to keep the project running smoothly

    • communicated detailed campaign briefs, merchandising guidelines and operational procedures to retailer management and shop floor teams

    • shared clear campaign briefs and visual guidelines with store managers and floor staff

results & impact

increased brand presence

enhanced customer experience

successfully launched the Les Eaux de Chanel line in key retail locations, helping it reach more customers

helped elevate the overall in-store experience, making it feel more premium and immersive for shoppers

skills

  • project management

  • retail operations

  • stakeholder communication & management

  • brand activation

  • visual merchandising