House of Morgan
goal: enhance House of Morgan’s Instagram with engaging video content that highlights luxury real estate expertise and maintains a timeless and aesthetic style
project brief
expectations
I’d like to strengthen House of Morgan’s Instagram presence with engaging video content
I want to showcase the brand’s expertise in luxury real estate and increase awareness
maintain a timeless, luxurious, and visually aesthetic style
target group
a diverse audience interested in high-end real estate
individuals who appreciate luxury homes in Amsterdam
the concept
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translating House of Morgan's brand identity into video content that reflects its luxury aesthetic
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brainstorming engaging video concepts aligned with the brand's storytelling
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filming with an iPhone 15 Plus, directing the look and feel of each video
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editing reels with a structured feedback process to refine the final content
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developing a strategic content plan and providing guidance on optimal posting and engagement strategies
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analyzing content performance, gathering insights, and refining strategies for future improvements
deliverables
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highlighting key kitchen features in a newly designed property
• 3162 views
• 33 likes
• 2 comments
• 18 saves
• +2 new followers -
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before & after transformation of the property
• 4108 views
• 53 likes
• 3 comments
• 1 shares
• 6 saves
• +14 new followers -
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showcasing a new property with interior highlights
• 3128 views
• 33 likes
• 1 comments
• 1 saves
• +2 new followers
