Harper’s Bazaar

goal: create editorial TikTok content that aligns with Harper’s Bazaar’s storytelling and attracts brand collaborations

project brief

develop editorial style TikTok content that aligns with Harper’s Bazaar’s and storytelling

create engaging fashion and beauty videos that feel high end yet native to TikTok
the content should also appeal to brands

women who aim to refine her professional look with stylish choices
enjoys content that blends luxury aspirations with practical advice
wants to be the first to know about the latest trends and Harper’s Bazaar selections

translating Harper’s Bazaar’s editorial tone into engaging TikTok content that feels stylish and authentic
brainstorming new beauty and fashion video concepts tailored for TikTok
• casting and coordinating different people to be in front of the camera
• selecting shoot locations
• creating a concept list, shotlist and script
• filming with an iPhone 15 plus
• directing the look and feel of each video
editing TikTok videos with a structured feedback process to refine the final content
• scheduling and posting content
• keeping track of the content calendar to ensure a consistent flow
analyzing content performance, gathering insights and refining strategies for future improvements

deliverables