goal: create editorial TikTok content that aligns with Harper’s Bazaar’s storytelling and attracts brand collaborations

project brief

create editorial style TikTok content that reflects Harper’s Bazaar’s voice and visual storytelling
produce fashion and beauty videos that feel true to the Bazaar style, while still fitting into the TikTok feed
ensure content not only engages the audience, but also appeals to potential brand partners and collaborators

women who aim to refine her professional look with stylish choices
enjoys content that blends luxury aspirations with practical advice
wants to be the first to know about the latest trends and Harper’s Bazaar selections

the concept

create editorial style TikTok content that reflects Harper’s Bazaar’s tone and resonates with both audiences and potential brand partners
brainstorming new beauty and fashion video concepts tailored for TikTok
• casting and coordinating different people to be in front of the camera
• selecting shoot locations
• creating a concept list, shotlist and script
• filming with an iPhone 15 plus
• directing the look and feel of each video
editing TikTok videos with a structured feedback process to refine the final content
• scheduling and posting content
• keeping track of the content calendar to ensure a consistent flow
analyzing content performance, gathering insights and refining strategies for future improvements

deliverables