felyx
goal: help Felyx stand out on social by creating trend-driven content that fits each platform and speaks to their urban Dutch audience
project brief
expectations
deliver social content that aligns with Felyx’s brand and tone of voice
think platform-first: content should feel at home on TikTok and Instagram
work independently with trust and creative autonomy
stay on top of trends and suggest relevant formats or series
target group
young urban professionals and students living in Dutch cities
social media natives who regularly use TikTok and Instagram
sustainability-conscious users looking for smart, shared transport
people who appreciate design, freedom, and fast solutions in city life
the concept
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use short form storytelling to show current, engaging and true to the Felyx brand content
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each month begins with researching relevant trends and generating concept ideas. I share proposals that fit the brand’s tone and audience
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I plan shoot days independently, selecting locations, models that match the concept. Shoots range from lifestyle street content to behind-the-scenes in the warehouse.
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I direct, film and edit all content myself. The editing style is dynamic, social-first, and always adapted to the platform
deliverables
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outfit video featuring the felyx e-moped as a backdrop
• 8500 views
• 3 comments -
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a trend video incorporating the iconic Erasmus Bridge and a felyx e-bike
• 136.7K views
• 250 likes
• 4 comments
• 11 saves
• 17 shares -
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a creative video highlighting a tote bag hidden inside the scooter as part of a brand activation
• 403.3K views
• 75 likes
• 2 comments
• 8 shares
• 21 saves
• 8 shares
